Growth Strategy
A phased approach to building the world's leading football agent platform — starting with newly licensed agents, expanding through network effects, and scaling globally.
1. Agent Acquisition
FIFA Exam Partnership
The FIFA Football Agent Exam is the single largest funnel of new agents entering the market. With 10,000+ candidates per exam cycle, this is our primary acquisition channel:
- Exam prep resources: Free study materials and practice tests drive awareness before candidates even pass the exam
- Post-exam onboarding: Targeted outreach to newly licensed agents offering a free starter pack — CRM, compliance tools, and network access at zero cost
- Content partnerships: Collaborate with national associations and exam preparation providers to position Inter Agentcy as the recommended platform for new agents
Capture Them Early
Free Starter Tier
The free Basic plan removes all barriers to entry. New agents get genuine value — CRM, FIFA templates, compliance checks, and marketplace access — without paying anything. This drives adoption and creates a natural upsell path as agents close deals and hit tier limits.
Content Marketing & Thought Leadership
- Industry reports on transfer trends, commission data, and market analysis
- LinkedIn and Twitter presence targeting football industry professionals
- Blog content on FIFA regulations, negotiation strategies, and career development
- Podcast featuring established agents, club executives, and industry experts
2. Club Engagement
Pilot Programs
Partner with 5–10 clubs across different leagues and tiers to pilot the Deal Room and marketplace features. Clubs benefit from:
- Verified agent directory — know who you're dealing with
- Streamlined deal processing — less paperwork, faster completion
- Compliance assurance — automatic FFAR checks on every transaction
Case Studies
Document successful pilot outcomes — time saved, deals completed, compliance incidents avoided — and use these as sales tools for broader club adoption. A single high-profile club partnership validates the platform for the entire market.
3. Network Effects
Inter Agentcy is a multi-sided marketplace. Each new participant increases value for all others:
- More agents → more deal opportunities → attracts more scouts and introducers
- More scouts → better player discovery → attracts more agents
- More clubs → more deals to be done → attracts more agents and scouts
- More introducers → more connections → accelerates all deal flow
The Flywheel
Referral Programs
- Agent-to-agent referrals: 1 month free Pro for each referred agent who subscribes
- Cross-role referrals: Scouts and introducers earn credits for bringing agents onto the platform
- Club referral incentives: Reduced platform fees for clubs that bring their agent network
4. Phased Regional Expansion
| Phase | Timeline | Markets | Focus |
|---|---|---|---|
| Phase 1 | Year 1–2 | Europe (Big 5 leagues + Portugal, Netherlands, Belgium) | Product-market fit, agent acquisition, club pilots |
| Phase 2 | Year 2–3 | South America (Brazil, Argentina) & West Africa (Nigeria, Ghana, Senegal) | Talent source markets, scout network expansion |
| Phase 3 | Year 3–4 | Middle East (Saudi, UAE) & North America (MLS, Liga MX) | Emerging spending markets, cross-border deals |
| Phase 4 | Year 4–5 | Asia (Japan, South Korea, Australia) & Eastern Europe | Global coverage, full marketplace depth |
5. Brand Building
- Annual conference: "Inter Agentcy Summit" — a flagship event bringing together agents, clubs, federations, and industry leaders
- Verified membership badge: A mark of professionalism that agents display on LinkedIn, websites, and business cards
- Industry awards: Annual recognition for top agents, scouts, and deals facilitated through the platform
- Media partnerships: Collaborate with football media outlets for visibility and credibility
Long-Term Vision