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You First — Sports & Entertainment

Multi-Sport Brandbuilders

Spain €500mm Est. 2002

€500mmPortfolio

2002Founded

SpainHQ

About

You First is a global talent agency focused on football, basketball, padel and broader sports/entertainment, combining athlete representation with brand services (data & insights, creative/content, digital, events, influencer marketing). The firm entered Forbes’ top-10 sports talent agencies in 2022 and, in December 2024, joined Gersh—continuing to operate from Madrid under CEO & Co-founder Juan Aísa. Football operations span 28 countries with 100+ players in top leagues and clients from 40 nationalities.

Key People

CEO/Founder: Juan Aísa (continues to lead post-Gersh acquisition) - Managing Director / Head of Football: Álvaro Torres Calderón (Worldwide Football Managing Director) - Licensed agents (sample): David Aranda

FIFA licensed (Spain) - Thomas Böhm — FIFA licensed (Austria) - Alessandro Favaro — FIFA licensed (Italy) - Miguel Alfaro — FIFA licensed (Italy) - Tom De Mul — FIFA licensed (Belgium)

Notable Deals

2025 — Julen Agirrezabala: Athletic Club → Valencia CF (loan with option to buy; fee undisclosed; one-season loan) - 2024 — Alexia Putellas: FC Barcelona contract renewal to 2026 (+ option to 2027) - 2023 — Christoph Baumgartner: TSG Hoffenheim → RB Leipzig (~€25.5m; long-term deal) - 2023 — Nicolas Seiwald: RB Salzburg → RB Leipzig (~€20m; long-term deal) - 2022 — Fabián Ruiz: Napoli → Paris Saint-Germain (multi-year contract; reported ~€23m) Fees shown are indicative estimates (not official).

Services

- Player services: Contract negotiation, transfers/loans, renewals, image rights & sponsorships, PR/branding, content & social, legal/tax coordination, relocation & family support, performance/analytics, wellbeing & injury case management, post-career planning. - Brand services: Data & consulting, creative, content production, digital & performance marketing, events, influencer marketing. - Rights-holder services: Content plus data & insights/YouTube channel management.