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Niagara Sports Company

Making it real

Spain €260mm

84Players

€260mmPortfolio

About

Niagara Sports Company is a Madrid-based boutique football agency led by veteran intermediaries Juanma López and Andy Bara . The group focuses on elite first-team talent and high-ceiling prospects, combining transfer execution with year-round support in performance, medical, legal and communications. Its portfolio spans LaLiga, Serie A, Bundesliga and Ligue 1, with additional activity in Türkiye and the Middle East. The agency is best known for representing high-profile European talent, including Spain international Dani Olmo, Alvaro Morata and Joan Garcia. — — — — — — — — — —

Key People

CEO/Co-Founder : Andy Bara

Lead agent/owner. Croatian agent and founder of Niagara (brand founded 2011). - Early-career story includes using contacts to reach leading super-agent Jonathan Barnett (noted in a later interview/profile). - FA registration: FARA1736 (England). - Co-Founder/Partner : Juanma López — Lead agent (Spain). Former Atlético Madrid defender who later moved into football representation/agency work. - Licensed agents (selection): Juanma López; Andy Bara. - José Lillo (Spain operations/contact). - Borislav Dvorzak (Croatia). — — — — — — — — — —

Notable Deals

2025 — Álvaro Morata: Galatasaray → AC Milan → Como 1907; short sequence culminating in loan to Como (deal confirmed Aug 12, 2025). - 2025 — Joan García: Espanyol → FC Barcelona; release clause €25m; six-year contract to 2031. - 2025 — Pavel Šulc: Vikotria Plzeň → Lyon (€7.5mm) - 2025 — Álvaro Djaló: Athletic Club → Al-Gharafa SC; season-long loan (option to buy). - 2024 — Dani Olmo: RB Leipzig → FC Barcelona; long-term deal announced Aug 2024 (€55mm). - 2023 — Lovro Majer: Stade Rennais → VfL Wolfsburg; reported €25–30m; multi-year contract. - 2024 — Kristijan Jakić: Eintracht Frankfurt → FC Augsburg; loan (Jan 2024) followed by permanent move; contract to 2028. — — — — — — — — — —

Services

- Contract negotiation & renewals - Domestic/international transfers & loans - Image rights, endorsements & brand partnerships - Legal & tax coordinationimmigration/relocation support - Performance planning, medical/rehab coordination & wellbeing - PR/communications & career marketing - Scouting and pathway management for “Next Gen” prospects