Profile completeness77%

Universal Sports Japan Inc.

Samurai-to-Europe Bridge

Japan €52mm

68Players

€52mmPortfolio

About

Universal Sports Japan (USJ) is a Tokyo- and London-based agency representing elite and emerging Japanese footballers and select coaches. Founded in 2005, USJ has built a strong Europe-facing network and has delivered headline moves such as Wataru Endo to Liverpool and Hiroki Ito to Bayern. The firm blends transfer expertise with management services across legal, lifestyle, finance, sponsorship, media and second-career planning.

Key People

CEO/Founder: Takashi Endo

FIFA Football Agent (The FA, legacy path) - Chairman of the Board: Taichiro Motoe — J.League Director (2023–) - Managing Director / COO: Hiroki Takakura — Board Member & COO - Director: Yuki Kiryu - Auditor: Kiminobu Nishio - Licensed agents: Takashi Endo

Notable Deals

2024 — Hiroki Ito: VfB Stuttgart → FC Bayern Munich; permanent; contract to 2028 - 2023 — Wataru Endo: VfB Stuttgart → Liverpool; permanent; four-year deal to 2027 - 2025 — Hiroki Sekine: Kashiwa Reysol → Stade de Reims; permanent; long-term deal - 2025 — Sota Kawasaki: Kyoto Sanga → Mainz 05; loan (July 2025) Fees shown are indicative estimates (not official).

Services

- Agent services: Transfers/loans, contract negotiation, European placements - Management services: Legal support, lifestyle/relocation, finance advisory, sponsor acquisition & account management, second-career support, media/PR