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UDN SPORTS

Japan–Europe Bridge

Japan €90mm

€90mmPortfolio

JapanHQ

About

Tokyo-based UDN SPORTS is a multi-sport management company with a strong football arm focused on moving Japanese talent into Europe and supporting European placements in the J.League. The group blends relationship-driven negotiation with data support—partnering with StatsBomb since 2021—and runs social-impact work through UDN FOUNDATION. Recent activity clusters in the Bundesliga, Belgian Pro League, Eredivisie and Swiss Super League. — — — — — — — — — —

Key People

CEO/Founder: Rikiya Banno (伴野力哉), Representative Director/President - Managing Director / Head of Football: Not publicly disclosed - Licensed agents: Kunihiro Fujita; Jun Sonoda; Yoshiki Nakajima; Ken Lambert; Kento Koike

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Notable Deals

2024 — Kaishu Sano: Kashima Antlers → 1. FSV Mainz 05; permanent; undisclosed fee; contract to 2028. - 2025 — Keigo Tsunemoto: Servette → FC Basel; permanent; reported ~€1.9m; contract to 2028. - 2024 — Takahiro Akimoto: Urawa Reds → OH Leuven; loan (Jan) then permanent (July); contract to 2027. - 2024 — Rihito Yamamoto: Gamba Osaka → Sint-Truidense VV; permanent (after loan); reported ~€1.0m. - 2025 — Taiga Hata: Shonan Bellmare → Sint-Truidense VV; permanent; fee undisclosed. - 2023 — Tatsuhiro Sakamoto: KV Oostende → Coventry City; permanent; three-year deal. - 2023 — Kodai Sano: Fagiano Okayama → NEC Nijmegen; permanent; contract to 2028. Fees shown are indicative estimates (not official). — — — — — — — — — —

Services

Contract negotiationtransfers/loansimage rights & sponsorshipsPR/brandinglegal/taxrelocationperformance/analytics scoutingwellbeing & injury managementpost-career planning.