Profile completeness77%

Sports&Life

Spanish Media Powerhouse

Spain €60mm

30Players

€60mmPortfolio

About

Sports&Life is a Spain-based football representation brand linked publicly to the wider NSN sports marketing group, co-founded by Andres Iniesta , which presents itself as a 360° agency spanning marketing and athlete management. The operation is best evidenced through player-agent listings on player profiles and repeated mentions in Spanish football coverage tied to contract renewals and squad-building in Spain’s professional and semi-pro tiers. The footprint mixes elite visibility (LaLiga level) with a long tail of development players across Spain, plus occasional international placements.

Key People

Joel Borràs

President & Co-Founder (NSN / Never Say Never) Listed publicly as President & Co-Founder on NSN’s “About us” page. - LinkedIn: https://es.linkedin.com/in/joel-borr%C3%A0s-726b903 - Contacts: Public-facing brand channel: @sportsandlife_nsn - Andrés Iniesta – Co-Founder (NSN / Never Say Never) Listed publicly as Co-Founder on NSN’s “About us” page. - Football-related: ex-professional footballer - Barcelona and World Cup winner with Spain. - LinkedIn: https://ae.linkedin.com/in/iniesta - Contacts: Public-facing brand channel: @sportsandlife_nsn - Emilio Rabasa – Global CEO (NSN / Never Say Never) Listed publicly as Global CEO on NSN’s “About us” page. - LinkedIn: https://mx.linkedin.com/in/emilio-rabasa-4b704816b - Contacts: Public-facing brand channel: @sportsandlife_nsn - Carlos Rodés – Head of Guava NSN (NSN / Never Say Never) Listed publicly as Head of Guava NSN on NSN’s “About us” page. - LinkedIn: https://es.linkedin.com/in/carlosrodes - Contacts: Public-facing brand channel: @sportsandlife_nsn - Pol Rodríguez – COO & Co-Founder (NSN / Never Say Never) Listed publicly as COO & Co-Founder on NSN’s “About us” page. - LinkedIn: https://es.linkedin.com/in/pol-rodr%C3%ADguez-i-morat%C3%B3-0a76812b - Contacts: Public-facing brand channel: @sportsandlife_nsn - Michel Martín – Global Dev Director & Co-Founder (NSN / Never Say Never) Listed publicly as Global Dev Director & Co-Founder on NSN’s “About us” page. - LinkedIn: https://es.linkedin.com/in/michel-martin-9178b6105 - Contacts: Public-facing brand channel: @sportsandlife_nsn - Sufiel Abdelkader – Football Director & Co-Founder (NSN / Never Say Never) Listed publicly as Football Director & Co-Founder on NSN’s “About us” page. - Football-related: Football Director. - LinkedIn: https://es.linkedin.com/in/sufiel-abdelkader-6126b3174 - Contacts: Public-facing brand channel: @sportsandlife_nsn - Ayman Dbouk – Head of EMEA Sports Biz. & Football (NSN / Never Say Never) Listed publicly as Head of EMEA Sports Biz. & Football on NSN’s “About us” page. - Football-related: role explicitly includes Football. - LinkedIn: https://es.linkedin.com/in/aymandbouk/en - Contacts: Public-facing brand channel: @sportsandlife_nsn - Jordi Ortiz – Co-founder / Executive (NSN group) Listed publicly as co-founder and in an executive capacity within NSN. - Contacts: Public-facing brand channel: @sportsandlife_nsn - LinkedIn: (not found with enough confidence to link the correct profile) - José Ramírez – Executive (NSN group) Listed publicly as CSO within NSN group materials. - Contacts: Public-facing brand channel: @sportsandlife_nsn - Gabriel Molina – Spain Scouting Area / Agent LinkedIn: https://www.linkedin.com/in/gabriel-molina-hidalgo-9824811a0/ - Sergio Martinez – Sports Scout LinkedIn: https://www.linkedin.com/in/sesi-martinez-18ab98226/ Licensed agents: Not consistently disclosed with licence IDs on accessible public sources.

Notable Deals

2025 – Jordi Escobar: moved to Avs Futebol, permanent transfer; contract to 30.06.2028 (fee undisclosed). - 2025 – Kevin Villodres Medina: moved to Córdoba CF, permanent transfer; contract to 30.06.2027 (fee undisclosed). - 2025 – Dani Romera: moved to CD Arenteiro, permanent transfer; contract to 30.06.2026 (fee undisclosed). - 2025 – Borja Martínez: moved to AD Alcorcón, permanent transfer; contract to 30.06.2026 (fee undisclosed). - 2025 – Mario García Parada: moved to Zamora CF, permanent transfer; contract to 30.06.2026 (fee undisclosed). - 2025 – Dawda Dambelleh: moved to CD Coria, permanent transfer; contract to 30.06.2026 (fee undisclosed). - 2025 – Santi Borikó: loan to Arenas Club from CD Castellón B; contract to 30.06.2026 (loan). - 2025 – Iomar Vidal: loan to Antequera CF from AD Ceuta FC; contract to 30.06.2026 (loan). - 2025 – Jeisson Martínez: moved to Deportivo Binacional; contract to 31.12.2025 (fee undisclosed). - 2024 – Sergi Samper: moved to Motor Lublin; contract to 30.06.2026 and extension logged 30.05.2025 (fee undisclosed). Fees shown are indicative estimates (not official).

Services

- Player representation (contracts, renewals, release clauses) - Transfers and loans (domestic Spain focus with selective international routes) - Career planning for development players (B teams, semi-pro tiers, stepping-stone clubs) - Brand and sponsorship coordination via NSN marketing capability