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PLG Agency

Player First Counsel

UK €200mm

€200mmPortfolio

UKHQ

About

UK-based football agency operating as PLG Group Limited, co-owned and directed by Tyler Alexander-Arnold and Liam Ward O’Donnell . PLG is a full-service football agency representing “exceptional talent,” combining sports-law expertise with ex-professional player insight. The firm emphasizes end-to-end support for footballers and their families and operates across the Premier League and major European leagues. — — — — — — — — — —

Key People

Directors: Tyler Alexander-Arnold ; Liam Ward O’Donnell . Aagency leadership operates under PLG Group Limited. - Managing Director / Head of Football: Not publicly disclosed. - Licensed agents (selection): Tyler Alexander-Arnold

Director; FA-registered football agent - Liam O’Donnell — Director; FA-registered intermediary - Patrick Conliffe — FIFA-licensed agent

Notable Deals

2025 — Trent Alexander-Arnold: Liverpool → Real Madrid; unveiled June 2025; long-term contract; free transfer. - 2025 — Jordan Henderson: Ajax → Brentford; two-year contract announced July 15, 2025. - 2025 — Nat Phillips: Liverpool → West Brom; permanent transfer (June 17, 2025). - 2025 — Greg Taylor: Celtic → PAOK; permanent transfer; contract to 2028. — — — — — — — — — —

Services

- Contract negotiation & renewals - Domestic/international transfers & loans - Image rights & brand partnerships - Legal/tax coordinationimmigration/relocation support - Performance planning, mentoring and wellbeing - Media/communications and commercial strategy (Agency positioning highlights sports-law + ex-player expertise and family support.)