Profile completeness77%

AS1 (As One Sports)

Iberian Deal Powerhouse

UK €780mm

€780mmPortfolio

UKHQ

About

AS1 is a top-ten global football agency launched in December 2024 after Bruin Capital consolidated four Iberian- and Latin-centric firms. With more than 90 staff and offices in London, Barcelona, Porto, São Paulo and Dubai, the group markets itself as a “holistic, 360°” manager, offering career planning, commercial strategy and data-driven performance support. It now boasts the largest player contingent in La Liga and an expanding footprint in the Premier League and Bundesliga. The agency acquired Austrian [More Than Sport](https://www.footballagencies.com/football-agency/more-than-sport-gmbh/) and Greek [Prosport ](https://www.footballagencies.com/football-agency/prosport-ltd-paschalis-tountouris/)agencies in 2026 to expand their operations and presence.

Key People

Founder & CEO: Ignacio Aguillo (former Atlético Madrid and RC Lens executive)

Founding Partners: Raúl Pais da Costa, Miguel Pinho Sr., Rodri Baster, Miguel Rúben Pinho, Manuel Sierra - Chairman: George Pyne (Founder/CEO, Bruin Capital) - Licensed agents (sample): Raúl Pais da Costa, Alejandro Campano, Agoney Peraza, Alessio Secco

Notable Deals

2023 – Moisés Caicedo: Brighton → Chelsea, £115m, eight-year contract (British record) - 2024 – Agency launch: Bruin Capital acquires four agencies, creating AS1 (transaction ≈ $310 m) - 2025 – Luis Díaz: Liverpool → Bayern Munich, €75m, four-year deal - 2025 – Bruno Fernandes: Manchester United extension to 2027 (+ 1-year option) - 2025 – Rúben Amorim: appointed Manchester United manager on a three-year contract Fees shown are indicative estimates (not official).

Services

- Contract negotiation & transfer brokerage - Image rights, sponsorship & brand strategy - PR / social-media content & reputation management - Legal, tax & immigration support - Data-driven performance analytics & scouting - Wellness: nutrition, mental health, injury rehab & lifestyle concierge