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CMG Sports

360° Player Care

UK €36mm
📸 instagram
43Players
€36mmPortfolio

About

CMG Sports is a London-based 360 management agency combining licensed intermediaries with in-house performance, rehab, digital and commercial teams. The agency highlights holistic support (UEFA-qualified coaches, S&C, physio, nutrition) and branding/digital capability alongside traditional representation and transfers. Client list spans men’s and women’s football, from Premier League academies to senior top-flight clubs across Europe.

Key People

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CEO/Founder: Paul Crockford
Owner/Director of CMG Sports Management Ltd. - Managing Director / Head of Football: Barney Crockford — Owner. - Licensed agents: Anthony Acheampong (Executive Director); Luca Hodges-Ramon (Executive Director); Bradley Rains (Agent); Benny Kasiala (Agent).

Notable Deals

2026 — Jeremy Sarmiento: Brighton → Middlesbrough; loan with an obligation for £3.2m, with additional add-ons. - 2025 — Carlos Forbs: Ajax → Club Brugge; permanent; contract to 2029 . - 2025 — Paul Onuachu: Southampton → Trabzonspor; permanent; ~€5.6m. - 2025 — Jeremy Sarmiento: Brighton & Hove Albion → Cremonese; season loan. - 2025 — Marc Bernal: FC Barcelona — contract extension to 2029 . - 2024 — Kelechi Nwakali: GD Chaves → Barnsley; permanent; three-year deal. - 2023 — Hannah Hampton: Aston Villa → Chelsea; free; three-year deal. - 2025 — Jayde Riviere: Manchester United — contract extension to 2028 (+1) . Fees shown are indicative estimates (not official).

Services

- Player & coach representationcontract negotiation & renewals - Domestic & international transfers/loans - Performance/medical support (UEFA-qualified coaches, physio, S&C, nutrition) - Commercial: image rights, sponsorships, endorsements - Digital & PR/branding (social media strategy/management) - Wellbeing & mentorshipconcierge/relocationfinancial advisor partnershipspost-career transition support

Quick Facts

HQUK
Portfolio€36mm

Contact

Verified Agency

This agency has been verified by Inter Agentcy. Information sourced from public records and verified sources.