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SEG – Sports Entertainment Group (Football)

Global Football Dutch Agency

Netherlands €520mm Est. 2000
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€520mmPortfolio
2000Founded
NetherlandsHQ

About

SEG Football is one of [Europe’s largest multi-sport agencies’ football divisions](https://www.footballagencies.com/categories/europe/), founded by Kees Vos and Alex Kroes. With 180+ agents across 40+ countries, SEG combines local presence with in-house legal, marketing and financial teams, representing elite players and coaches and also mediating club-to-club deals. The group states it has completed 2,500+ transfers and contract extensions since 2000.

Key People

C
CEO/Co-Founders: Kees Vos, Kees Ploegsma Jr. and Alex Kroes
Managing Director / Head of Football: Kees Ploegsma Jr. - Senior Manager : Sander Mijnhijmer - Managers : Niccolò Verusio, Dani Contreras - Licensed agents (sample): Kees Vos, Kees Ploegsma Jr., Jeroen Hoogewerf, Pere Guardiola, Sofyane Benkheil, Peter De Waal, John de Jong, Boy Kuijpers, Maikel Stevens, Carl Thomas, Luca Nigriello, Danijel Petrovic, Michael Schimpelsberger

Notable Deals

2025 — Jaka Bijol: Udinese → Leeds United, permanent; five-year contract (to 2030) - 2025 — Mark Flekken: Brentford → Bayer Leverkusen, permanent; to 2028 - 2025 — Erik ten Hag to Bayer Leverkusen (head coach), contract to 2027 - 2024 — Sergio Gómez: Manchester City → Real Sociedad, permanent - 2024 — Joachim Andersen: Crystal Palace → Fulham, permanent; club-record fee reported - 2023 — Rasmus Højlund: Atalanta → Manchester United, ~€75m + add-ons; five-year deal (+ option) - 2023 — Sofyan Amrabat: Fiorentina → Manchester United, loan with purchase option - 2023 — Cody Gakpo: PSV → Liverpool, ~£35–37m; five-and-a-half-year deal Fees shown are indicative estimates (not official).

Services

- Contract negotiation (players & coaches) and club-to-club mediation - Transfers/loans, renewals and extensions - Image rights, sponsorships & brand partnerships (in-house marketing) - Legal/tax advisory, compliance & dispute support - Performance, analytics & career planning (SEG Performance Labexternal analytics partners) - Relocation, wellbeing, injury/rehab coordination, post-career planning

Quick Facts

Founded2000
HQMediArena 12, 1114 BC Amsterdam–Duivendrecht, Netherlands (offices in Amsterdam, Barcelona, London, Milan, Girona)
LanguagesEnglish, Dutch, Spanish, Italian
Portfolio€520mm

Contact

Verified Agency

This agency has been verified by Inter Agentcy. Information sourced from public records and verified sources.