Profile completeness85%

Roc Nation Sports

Culture-Driven Powerhouse

US/UK €685mm Est. 2013

129Players

€685mmPortfolio

2013Founded

About

Roc Nation Sports is the athlete-management arm of Jay-Z ’s entertainment empire. Since creating a dedicated football unit in 2019, the agency has assembled a blue-chip roster led by Ballon d’Or candidates and emerging talents alike. A hybrid “culture × sport” model blends traditional representation with brand-building, content production and social-impact projects, supported by offices in New York, London, São Paulo and Los Angeles.

Key People

Founder / Chairman: Jay-Z

CEO: Desiree Perez - President, RNSI: Michael Yormark - EVP & Head of Global Football: Alan Redmond - President, Roc Nation Sports Brazil: Frederico Pena Licensed agents (sample): Alan Redmond, Frederico Pena, Lucas Mineiro, Andrea Opipari

Notable Deals

2021 – Kevin De Bruyne: four-year renewal with Manchester City negotiated via proprietary data-analytics study - 2022 – Lucas Paquetá: Lyon → West Ham, €60 m, five-year contract (club record) - 2022 – Endrick: Palmeiras → Real Madrid, €60 m transfer (effective 2024) - 2023 – Vinícius Júnior: Real Madrid extension to 2027, €1 bn release clause - 2023 – Federico Dimarco: Inter extension to 2029 (salary doubled) - 2024 – Acquisition of Brazilian agency TFM, bringing Vinícius Jr, Martinelli and Endrick into the roster - 2026 – Lucas Paqueta: West Ham → Flamengo, €42m fee Fees shown are indicative estimates (not official).

Services

- Contract negotiation & transfer brokerage - Endorsements, image rights & brand partnerships - PR, media production & social-content (via Roc Nation Studios) - Legal, tax & immigration advisory (global panel) - Data-driven performance analytics & scouting support - Philanthropy strategy (Team Roc) & community campaigns