Profile completeness69%

PROMOFUT

Liga MX Kingmakers

Mexico €51mm

135Players

€51mmPortfolio

About

PROMOFUT is one of Mexico’s most influential football agencies, long associated with a deep portfolio across Liga MX and Mexico’s national teams. Operating from Mexico City with a large domestic footprint, the firm manages a broad mix of senior internationals and prospects while executing transfers and renewals across Mexico, MLS, and Europe. Media profiles consistently identify the company as a market leader within Liga MX representation.

Key People

CEO/Founder: Eduardo Hernández

Managing Director / Head of Football: Not publicly listed - Licensed agents: Eduardo Hernández; additional staff not publicly enumerated by FIFA ID

Notable Deals

2024 — Jorge Sánchez: Ajax → Cruz Azul; ~€3m; contract to 2027 - 2023 — Edson Álvarez: Ajax → West Ham United; €38m rising - 2023 — Kevin Álvarez: Pachuca → Club América; ~€10m - 2022 — Sebastián Córdova: Club América → Tigres UANL; ~€5m - 2022 — Roberto Alvarado: Cruz Azul → Chivas; long-term deal Fees shown are indicative estimates (not official).

Services

- Contract negotiation, transfers/loans - Career management and step-planning - Image rights, sponsorships & media/PR coordination - Legal/tax liaison and relocation support