Profile completeness69%

Premium Sports Management (PSM)

France–UK corridor

France €63mm

12Players

€63mmPortfolio

About

Premium Sports Management is a Franco-British football agency dedicated to elite player and coach representation. Built by licensed FFF/FIFA professionals, the firm delivers 360° support across negotiation, branding, performance and off-field care. A hallmark is its France↔UK pathway paired with a strong West African scouting footprint and selective European placements. — — — — — — — — — —

Key People

CEO/Founder : Samuel Haddad

FIFA/FFF-licensed agent; agency principal - Managing Director / Head of Football: not publicly designated - Licensed agents: Samuel Haddad — FIFA/FFF-licensed (principal) — — — — — — — — — —

Notable Deals

2025 — Dango Ouattara: AFC Bournemouth → Brentford FC; permanent; club-record ~€42m; five-year deal to 2030 - 2025 — El Hadji Malick Diouf: SK Slavia Praha → West Ham United; permanent; ~€22m (reports); long-term contract - 2025 — Abdallah Sima: Brighton & Hove Albion → RC Lens; permanent; ~€4.5m + bonuses; four-year deal to 2029 - 2025 — Yoan Koré: Paris FC → Real Betis (Betis Deportivo); loan with option to buy; to 2026 - 2025 — Aboubacar Loucoubar: Aris Limassol → Olympiakos Nicosia; loan; to 2026 - 2023 — Landing Badji: Aris Limassol → Umm Salal SC; permanent; multi-year (to 2028) Fees shown are indicative estimates (not official). — — — — — — — — — —

Services

Contract negotiation and intermediationtransfers/loanssponsorships & equipment dealscommunity management & media/PRvideo/footage and highlightsfamily-office/financial liaisonconcierge/relocationmedical & neuro-training/performance support.