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PEP Sports Consulting

Scandinavian Elite Focus

Denmark €26mm

4Players

€26mmPortfolio

About

P-E-P Sports Consulting is a boutique Danish football agency built around long-term representation of a very small, elite client list. Founded and owned by experienced Danish intermediary Poul-Erik Petersen , the sole-trader company P-E-P Sports Consulting has operated out of Aabenraa since 2015, following an earlier spell under the PEP Consulting ApS Sport & Management banner dating back to 1999. The agency focuses on high-level Danish players in top-5 European leagues and strong development environments such as Red Bull Salzburg and Bodø/Glimt, advising on career moves, contract structures and off-pitch stability. With only a handful of first-team clients, PEP Consulting positions itself as a low-profile, relationship-driven intermediary for established internationals and one blue-chip young talent.

Key People

CEO/Founder: Poul-Erik Petersen

Founder and owner of P-E-P Sports Consulting; Danish business and sports consultant active since 1999 in football management through PEP Consulting entities. Acts as primary operator and day-to-day football lead for the agency (no separate public-facing management structure identified). - Licensed agents (names + license IDs): Poul-Erik Petersen – FIFA football agent, registered with DBU (Danish FA) as “P-E-P Sports Consulting, Fjordløkke 126, 6200 Aabenraa”. Specific FIFA licence ID is not publicly disclosed.

Notable Deals

2025 – Christian Nørgaard – Brentford to Arsenal (permanent transfer) Clubs: Brentford → Arsenal (Premier League) - Transfer type/fee: Reported initial £10m fee, potentially risingwith add-ons - Contract: Two-year deal with an option for a third season - 2025 – Yussuf Poulsen – RB Leipzig to Hamburger SV (permanent transfer) Clubs: RB Leipzig → Hamburger SV (Bundesliga) - Transfer type/fee: Permanent move, widely reported in the €1–1.5m range - Contract: Multi-year deal (exact term undisclosed) - 2025 – Mathias Jørgensen – Aalborg BK to FK Bodø/Glimt (permanent transfer) Clubs: Aalborg BK → Bodø/Glimt (Eliteserien) - Transfer type/fee: Transfer reported at around €3m, four-year contract to 2029 - 2024 – Maurits Kjærgaard – contract extension with Red Bull Salzburg Clubs: Red Bull Salzburg (extension) - Transfer type/fee: Contract renewal rather than transfer; extended through to 30 June 2028 Fees shown are indicative estimates (not official).

Services

PEP Consulting’s publicly visible activities and client portfolio suggest the following core services: - Career strategy and medium/long-term planning for elite Danish players in top European leagues - Contract negotiation and renegotiation (extensions, improved terms, performance incentives) - Transfer planning for cross-border moves between Denmark, Germany, Austria, Norway and England - Advice on salary structures, bonuses and image-rights alignment with club policies - Coordination with club, national team and performance staff on workload and career priorities - Basic support with relocation, taxation liaison and everyday logistics via a tight personal network Because the agency is a one-man, low-profile structure, many of these services are delivered informally and tailored per player, rather than being marketed as fixed “packages”.