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A.M.A. Sports Agency

Nordic Player Management

€35mm Est. 2005 Headquarters : Drottninggatan 27, 411 14 Gothenburg, Sweden Kungsgatan 9, 111 35 Stockholm Players : 50+ (15+ 1st tier) – Total market value: €35mm FIFA/FA registration : Licensed Languages : Swedish, English (operational) Regions covered : Scandinavia, Europe, North America Email : [info@amasportsagency.com](mailto:info@amasportsagency.com) Phone : +46 (0) 738-128303 Instagram : [https://www.instagram.com/amasportsagency/](https://www.instagram.com/amasportsagency/?hl=sv) Facebook : [https://www.facebook.com/A.M.A.SportsAgency/](https://www.facebook.com/A.M.A.SportsAgency/) X : [https://x.com/AMASportsAgency](https://x.com/AMASportsAgency)
€35mmPortfolio
2005 Headquarters : Drottninggatan 27, 411 14 Gothenburg, Sweden Kungsgatan 9, 111 35 Stockholm Players : 50+ (15+ 1st tier) – Total market value: €35mm FIFA/FA registration : Licensed Languages : Swedish, English (operational) Regions covered : Scandinavia, Europe, North America Email : [info@amasportsagency.com](mailto:info@amasportsagency.com) Phone : +46 (0) 738-128303 Instagram : [https://www.instagram.com/amasportsagency/](https://www.instagram.com/amasportsagency/?hl=sv) Facebook : [https://www.facebook.com/A.M.A.SportsAgency/](https://www.facebook.com/A.M.A.SportsAgency/) X : [https://x.com/AMASportsAgency](https://x.com/AMASportsAgency)Founded

About

A.M.A. Sports Agency is a Sweden -based football representation agency operating from Gothenburg, with an international-facing setup that also highlights Stockholm and New York in its public company presence. The agency represents a predominantly Swedish client base across first and second tiers, with a smaller group active in top European leagues.

Key People

P
Pontus Norén
Founder / Agent Sweden-based founder and primary point of contact publicly listed by the agency. Contacts: pontus@amasportsagency.com; +46 70 218 76 04 - Carl-Johan Fransén – Football operations and FIFA-licensed Tel:+46738128303 Email: cj@amasportsagency.com - Jeff Sundell – Agent (FIFA-licensed) Tel: tel:+46738115924 Email: jeff@amasportsagency.com

Notable Deals

2025 – Isak Jansson (OGC Nice): Rapid Vienna → Nice, transfer fee €10m - 2024 – Pontus Almqvist (Parma): Rostov → Parma, transfer fee €2m, contract to 30.06.2027 - 2024 – Viktor Johansson (Stoke City): Rotherham → Stoke City, transfer fee €1m - 2024 – Anton Ekeroth (HamKam): AC Horsens → HamKam - 2023 – Isak Jansson (Rapid Vienna): FC Cartagena → Rapid Vienna, transfer fee €0.25m Fees shown are indicative estimates (not official).

Services

- Contract negotiation and renewals - Transfers and loans (player placement, deal execution) - Career management and player strategy - International representation support (multi-market positioning)

Quick Facts

Founded2005 Headquarters : Drottninggatan 27, 411 14 Gothenburg, Sweden Kungsgatan 9, 111 35 Stockholm Players : 50+ (15+ 1st tier) – Total market value: €35mm FIFA/FA registration : Licensed Languages : Swedish, English (operational) Regions covered : Scandinavia, Europe, North America Email : [info@amasportsagency.com](mailto:info@amasportsagency.com) Phone : +46 (0) 738-128303 Instagram : [https://www.instagram.com/amasportsagency/](https://www.instagram.com/amasportsagency/?hl=sv) Facebook : [https://www.facebook.com/A.M.A.SportsAgency/](https://www.facebook.com/A.M.A.SportsAgency/) X : [https://x.com/AMASportsAgency](https://x.com/AMASportsAgency)
Portfolio€35mm

Contact

Verified Agency

This agency has been verified by Inter Agentcy. Information sourced from public records and verified sources.